Go to Market Intelligently

Marketing professionals with a thorough understanding of digital, social and traditional media can be highly valuable to employers when they are also confident and effective decision makers and managers. Large and small businesses alike can benefit greatly from marketers who are adept at applying mathematics and data analytics to their strategic marketing efforts.

Pace University’s online BBA in Business Studies with a Marketing and Management concentration prepares students to become highly sought-after marketing professionals. Students will take an in-depth look into marketing techniques, organizational business structures, including cultural differences in multinational business operations, and will have an opportunity to pursue an internship or independent study in marketing or management. In addition to developing a modern marketing and managerial skillset, the program develops well-rounded business professionals who are able to work in teams and analyze challenges from varying business perspectives.


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Sample Schedule

  Year 1 Year 2 Year 3
Fall BUS 101 – Contemporary Business Practice (3)
LAW 150 – Business Law (3)
MAR 201 – PRINCIPLES OF MARKETING (3)
MGT 240 – INTERNATIONAL MANAGEMENT (3)
MAR 349 – STRATEGIC INTERNET MARKETING (3)
MAR331 – MANAGERIAL MARKETING (3)
Spring ACC 203 – FINANCIAL ACCOUNTING (4)
MGT 150 – MANAGERIAL & ORGANIZATIONAL CONCEPTS (3)
MGT 226 – BUSINESS ANALYTICS (3)
MAR 342 – PUBLIC RELATIONS (3)
MGT 490 – BUSINESS STRATEGY (3)
MAR/MGT (3) – Elective
Summer ACC 204 – MANAGERIAL ACCOUNTING (4)
MAT 117 – ELEMENTARY STATISTICS (4)
MGT 222 – ORGANIZATIONAL BEHAVIOR (3)
FIN 260 – FINANCIAL MANAGEMENT (3)
MAR/MGT (3) – ELECTIVE

Internship/Independent Study