14 June, 2024

What Can You Do with a Master’s in Communications?

Regardless of your position or industry, the ability to communicate effectively and efficiently is among the top skills companies seek in their employees. Employers need professionals who can clearly express their thoughts and ideas and communicate with coworkers, including giving compelling presentations and crafting well-written emails. In a LinkedIn report, …

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14 June, 2024

How To Conduct Marketing Research That Improves Business Outcomes

Would you send marketing emails about retirement home options to people who have just graduated college? Or run beer commercials during Saturday morning cartoons? Probably not, because the people who would see those emails and ads are not the audience for those products.  Marketing research helps you target the best …

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2 May, 2024

What Can You Do With a Marketing BBA?

While an organization’s marketing efforts often take the form of TV, film, and print advertising, many forms of marketing are more subtle. In fact, the article you’re reading now is a form of marketing, since it aims to engage your interests and provide a benefit. The breadth of marketing types …

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3 October, 2023

Pivot Your Career in the NYC Market

The days of remaining at the same organization or job for the length of one’s career are long gone. In our contemporary work environment, professionals are much more likely to welcome new work, or even a complete career change. While there is not a lot of hard data on how …

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8 September, 2023

The Role of the Data Scientist in Healthcare

Data scientists are in high demand everywhere you turn, with 35% growth in employment expected from 2022 to 2032—a rate much higher than the national average. Organizations across industries are increasingly understanding the importance of finding actionable insights from data and making strategic business decisions accordingly. In healthcare, the sheer …

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27 July, 2023

Effective Public Speaking Tips for Business Professionals

Whether you are speaking to employees, clients, or future investors, it’s important to feel comfortable presenting in public. That said, it might not feel easy. According to the National Social Anxiety Center, 40% of the population experience glossophobia–or fear of speaking in public–and many more may experience a level of …

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18 July, 2023

MBA vs. Master’s in Management

With so many graduate business degree options, from the well-known Master of Business Administration (MBA) to specialized degrees like a master’s in management, it can be hard to decide which path is right for you. Some sources may lead you to believe that an MBA is best suited for someone …

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13 July, 2023

3 Methods for Success at the Intersection of Business and Technology

Continuous learning is no longer optional in a business landscape defined by constantly evolving technology and unprecedented digital transformation, social change, and global challenges. The World Economic Forum estimates that a third of the jobs around the world will be affected by this upheaval by the end of the decade, …

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30 May, 2023

Master’s in Higher Education Administration and Student Affairs vs Master’s in Educational Leadership: What’s the Difference?

Careers in higher education leadership offer a variety of fulfilling roles in areas such as admissions, advising, student engagement, career services, and faculty support. In addition to essential administrative tasks like creating budgets and managing staff, professionals in this field take charge of initiatives that build stronger communities at universities …

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