17 September, 2024
With so many graduate business degree options, from the well-known Master of Business Administration (MBA) to specialized degrees like a master’s in management, it can be hard to decide which path is right for you. Some sources may lead you to believe that an MBA is best suited for someone …
14 June, 2024
Would you send marketing emails about retirement home options to people who have just graduated college? Or run beer commercials during Saturday morning cartoons? Probably not, because the people who would see those emails and ads are not the audience for those products. Marketing research helps you target the best …
2 May, 2024
While an organization’s marketing efforts often take the form of TV, film, and print advertising, many forms of marketing are more subtle. In fact, the article you’re reading now is a form of marketing, since it aims to engage your interests and provide a benefit. The breadth of marketing types …
2 February, 2024
The prestigious MBA degree can lead to better jobs, more connections, and a higher salary. For this reason, the hype of an MBA comes from a very real place: many who obtain one find success in their chosen field. The outlook for graduates of current MBA programs continues to be …
3 October, 2023
The days of remaining at the same organization or job for the length of one’s career are long gone. In our contemporary work environment, professionals are much more likely to welcome new work, or even a complete career change. While there is not a lot of hard data on how …
13 July, 2023
Continuous learning is no longer optional in a business landscape defined by constantly evolving technology and unprecedented digital transformation, social change, and global challenges. The World Economic Forum estimates that a third of the jobs around the world will be affected by this upheaval by the end of the decade, …
16 June, 2022
Is certification as beneficial to your career as people claim? When it comes to accounting, the answer is a resounding “yes.” Certified public accountants (CPAs) earn higher salaries—10 to 15% more than unlicensed accountants—according to the National Association of State Boards of Accountancy (NASBA). In New York City, the average …
25 April, 2022
Like many other professions, the accounting field had to quickly adapt to changes over the past few years. Finance and accounting professionals began utilizing mobile platforms and new technology in order to better stay in touch with their clients. In addition to these necessary changes, the accounting field has also …