Current and aspiring business professionals can complete the online BBA with a Marketing and Management or Finance concentration. Students have the flexibility to complete the program at their own pace, part-time. Depending upon eligibility for transfer credit and Prior Learning Assessment (PLA) credits, which can be awarded for life/work experience, transfer students may complete the program part-time in three years, taking two courses per semester.

Foundation Requirements 44
Business Core 29
Concentration 24
Open Electives 23
Total Credits 120

Foundation Courses (44 credits)

Students may transfer some or all of these credits into the program.

ENG 110 Composition 3 credits
ENG 120 Critical Writing 4 credits
ENG 201 Writing in the Disciplines 3 credits
COM 200 Public Speaking 3 credits
MAT 104 Finite Mathematics 3 credits
MAT 117 Elementary Statistics 4 credits
ECO 105 Macroeconomics 3 credits
ECO 106 Microeconomics 3 credits
Lab Science 4 credits
TS 105 Comp. for Human Empowerment (Civic Engagement) 4 credits
Second Language or Culture 6 credits
ECO or MAT 200/300 3 credits

Online Seminar (1 credit)

This two-week course is designed to prepare students to effectively participate in an asynchronous learning environment. You will receive an introduction to Blackboard, the software Pace University uses to deliver courses for this online program, and will learn essential Internet concepts. There are usually several sections of this course available prior to the start of each semester, and you must successfully complete one of these sessions during the first two weeks of the semester.

Business Core (29 credits)

This interdisciplinary course will introduce students to the functions of business and their interrelationships. Students will work in teams to run simulated companies. Development of business writing and speaking, presentation and data analysis skills will be emphasized. BUS 101 is required as part of the Business Core for all business majors (with the exception of Public Accounting majors). Transfer students and continuing Pace non-business students who have completed 45 credits or more at the time of their admission or change of major to a Lubin program will be exempt from BUS 101.
This course gives students a broad view of accounting’s role in satisfying society’s needs for information and its function in business, government, and the non-profit sector. Students gain an understanding of the multifaceted nature of the accounting profession including its history, ethics, public responsibilities, and international dimensions. Students learn from a user-oriented perspective about the accounting cycle, the nature of financial statements and the process for preparing them, and the use of accounting information as a basis for decision making.
A study of the fundamental managerial accounting concepts and techniques that aid in management decision-making, performance evaluation, planning and controlling operations. The emphasis is on the use of accounting data as a management tool rather than on the techniques of data accumulation. The course deals with such topics as cost behavior patterns, budgeting and cost-volume-profit relationships. Quantitative methods applicable to managerial accounting are studied.
An introduction to the nature and sources of law; the role of ethics in the legal system; the law of torts and crimes; the law of contracts; and real and personal property law.
Introduction to the complex and dynamic field of marketing and its systems. This course examines marketing’s place in the firm and in society. Considered and analyzed are marketing research and strategies for product development, pricing, physical distribution and promotion, including personal selling, advertising, sales promotion and public relations.
This course examines basic managerial functions of planning, organizing, motivating, leading, and controlling. Emphasis is also given to the behavior of individual and groups within organizations.
This course introduces students to the financial decisions facing the manager. Topics include: financial analysis of the firm’s current and future financial condition; efficient management of the firm’s assets; sources of short and long-term financing; introduction to financial theory, including valuation, capital budgeting, leverage, capital structure and the timing of financial decisions.
This course acquaints the student with the business analytics: use of data and quantitative models to aid in business decision making. The course covers all three major areas of analytics: descriptive, predictive and prescriptive. In addition, students will learn tools for effective project management. The topics include descriptive statistics, pivot table, data visualization, regression, forecasting, linear optimization, Monte Carlo simulation, and project scheduling. Emphasis is on (1) data analysis and modeling of business problems, (2), implementation of the models on Microsoft Excel, and (3) interpretation and effective communication of the results.
This is an advanced course in management and should be taken as a capstone course during the student’s senior year. Utilizing the case approach and an Internet-based business simulation, the student will be required to apply all the concepts of management, accounting, production, marketing, economics, and finance. The course covers a large number of companies engaged in a wide variety of strategic activities. Emphasis is placed on policy formulation, top management decision-making, and the integration of corporate, business-unit and department strategy programs.

Marketing and Management Concentration (24 credits)

Taking an interactive approach, this course deals with people in business enterprises and attempts to familiarize students with organizational relations including superior-subordinate relations, formal and informal group interactions; interpersonal and inter-group conflict; cooperation, discipline, motivation, authority, job satisfaction, communications and change.
This course identifies areas of similarities and differences in terms of cultures and sub-cultures, legal, political, and social systems, as well as economic order. The effect of environmental factors on multinational business operations is explored. Special attention is given to the opportunities and problems which different environments afford management of international business.
Managerial and operational problems involved in planning, organizing, operating and controlling a business firm’s total marketing program are analyzed. Using the case study approach, emphasis is placed on considerations necessary for sound marketing-management decisions in product development, pricing, demand creation, and channel selection activities of the firm.
A foundation course dealing with the theory of communications, the concepts, and practice of public opinion, research, and the place of public relations in the corporate organization. Methods, tools, and techniques used in maintaining effective relations with customers are analyzed.
This course focuses on the Web as a new advertising medium and distribution channel and on the use of technology to create Web pages and presentations. Students learn how to develop Web site proposals for marketing on the Web, while learning the software to execute a plan and give effective presentations.

Finance Concentration (24 credits)


This is an online course that introduces students to the features of perhaps the most popular and widely used business spreadsheet program – Microsoft Excel and prepares them for the Microsoft Office Specialist (MOS) Excel 2013 Certification exam. This is a hands-on course that covers the fundamentals of good spreadsheet design and management. Topics include: creating and saving an Excel workbook; using the Ribbon; learning concepts, terms and jargon; brushing up on math skills; entering labels, formulas, and functions; printing worksheets and workbooks; creating and using charts; creating and using Excel tables; and using the decision make strength of Excel.

Choose 7 courses

This course examines financial decision making as it relates to the capital side of the firm’s balance sheet. Topics covered include capital structure policy, corporate control, sources of long-term financing, mergers, and restructuring. Formerly, Advanced Financial Analysis, 4 credits.
This course teaches estimation of asset pricing and dynamic volatility models using examples, cases and applications with real and simulated data. The course will also examine credit risk models, market efficiency, behavioral finance models and dynamic relationships between global financial markets. An empirical paper on a specific financial topic is a course requirement.
This course serves as an introduction to the micro/macro financial, investment and economic environment in which the external analyst must function. Topics include: a general introduction to the markets for securities and investments; macroeconomic influences on the money and capital markets; general analysis of specific classes of securities and investments; investment-risk analysis and the efficient market hypothesis.
Prerequisites: (FIN 201 or FIN 260 or FIN 301) and (ECO 106 or ECOA 106 or ECO 106A) and (MAT 105 or MAT 111) or MAT 131 and junior standing.
This course is an overview of the options, futures and swaps market. Its primary objective is to provide the student with the theoretical background and analytical tools necessary to understand options, futures and swaps and the markets in which they are issued and traded. Particular emphasis will be placed on the use of options, futures, and swaps as instruments to hedge risk in the financial markets.
Prerequisites: FIN 351 and junior standing.
The course explores international finance in business, including strategy and motivation for direct foreign investment, international banking operations, lending and investment criteria, governmental programs to encourage exports, trade restrictions, foreign currency markets and exchange controls. Special problems of multinational firms are also covered.
Analyses of the trading, pricing and use of various fixed income cash and derivative instruments including fixed and floating-rate bonds, mortgage backed securities, swaps, and interest rate options. Emphasis is placed on product valuation, bond fund management, and interest rate and credit risk controls. This course will be helpful to students in preparing for professional licensing securities exams and the CFA exam.
Prerequisites: FIN 351 and junior standing.
This course provides an overview of the management of personal financial activities including cash flow planning, investments, taxes, risk management-insurance, retirement and estate planning. Students learn how to integrate these activities into an overall financial plan given individual goals and needs.
This course examines how behavioral issues influence financial and economic decision making. It investigates behavioral issues such as overconfidence, asymmetric loss aversion, herding, and mental accounting and then shows how these issues cause individuals and markets to behave in ways that are not always rational or predicted by standard financial and economic theory.
Risk management involves identifying events that have the potential of adverse financial consequences on the form, and them taking measures to prevent or minimize the perspective losses. Students will learn how to quantify financial risks arising from volatility of financial asset prices such as interest rates, stock prices, and commodity prices. Techniques to manage the types of eventualities arising from financial risks are also covered in the course.
Prerequisites: Junior standing required.
This course will explore the role of the financial system in promoting social welfare, as well as in exacerbating social problems through an examination of the embedding of financial markets in social arrangements. Topics that will be discussed included religious approaches to the resolution of financial questions; the role of the financial system in perpetuating structural inequalities; collaborative finance; the divorcing of the financial system from the productive economic system; and the winner-take-all aspect of financial markets. The course will facilitate active learning through the involvement of students in community projects.

General/Open Electives (23 credits)*

*Students should meet with their advisor to discuss electives.

Depending on your transfer credits into the program, you may need to take additional arts and sciences courses with Pace to graduate. These electives are not prescribed; others can be selected by the student with advisement.

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