AVAILABLE: ONLINE

Cultivate a strategic mindset with the 100% online Bachelor of Business Administration in Business Studies with a Marketing and Management concentration offered by Pace University. Adults looking to finish their degree can apply prior college credit and life/work experience to reduce the time and cost of completing the degree while on their way to competitive employment opportunities in marketing and management.

Gain a broad range of business expertise and expand your career options by earning a degree from the Lubin School of Business, which is dually-accredited in business and accounting from AACSB International, an elite distinction shared by fewer than 5% of institutions worldwide.

The BBA program is taught by experienced business professionals with close connections to top marketing firms. Pace University’s Career Services staff and program faculty are adept at helping students reach new heights in their careers and acquire highly competitive salaries — according to PayScale, the average salary for Pace BBA degree holders with varying years of experience is $78,145. Additionally, BBA in Business Studies students become part of a robust global network of alumni in over 80 countries, meaning they can start building their professional network before they graduate and take those connections into their careers.


Marketing and Management Concentration

Students can refine their studies with a concentration in Marketing and Management.

Marketing professionals with a thorough understanding of digital, social and traditional media can be highly valuable to employers when they are also confident and effective decision makers and managers. Large and small businesses alike can benefit greatly from marketers who are adept at applying mathematics and data analytics to their strategic marketing efforts.

Pace University’s online BBA in Business Studies with a Marketing and Management concentration prepares students to become highly sought-after marketing professionals. Students will take an in-depth look into marketing techniques, organizational business structures, including cultural differences in multinational business operations, and will have an opportunity to pursue an internship or independent study in marketing or management. In addition to developing a modern marketing and managerial skillset, the program develops well-rounded business professionals who are able to work in teams and analyze challenges from varying business perspectives.


Sample Schedule

  Year 1 Year 2 Year 3
Fall BUS 101 – Contemporary Business Practice (3)
LAW 150 – Business Law (3)
MAR 201 – PRINCIPLES OF MARKETING (3)
MGT 240 – INTERNATIONAL MANAGEMENT (3)
MAR 349 – STRATEGIC INTERNET MARKETING (3)
MAR331 – MANAGERIAL MARKETING (3)
Spring ACC 203 – FINANCIAL ACCOUNTING (4)
MGT 150 – MANAGERIAL & ORGANIZATIONAL CONCEPTS (3)
MGT 226 – BUSINESS ANALYTICS (3)
MAR 342 – PUBLIC RELATIONS (3)
MGT 490 – BUSINESS STRATEGY (3)
MAR/MGT (3) – Elective
Summer ACC 204 – MANAGERIAL ACCOUNTING (4)
MAT 117 – ELEMENTARY STATISTICS (4)
MGT 222 – ORGANIZATIONAL BEHAVIOR (3)
FIN 260 – FINANCIAL MANAGEMENT (3)
MAR/MGT (3) – ELECTIVE

Internship/Independent Study

Our Students Aspire.

The BBA in Business Studies is geared toward individuals who understand that a successful, long-term career requires in-depth knowledge of data-driven decision making paired with a thorough understanding of core business disciplines – accounting, marketing, finance, economics, and more. Our students are looking to elevate their professional standing and earning potential by completing their undergraduate degree in a supportive, career-focused learning environment.

Our Program Delivers.

  • Hone an area of expertise through specialization options for current and aspiring marketing and management professionals
  • Study with well-connected, deeply dedicated faculty members with extensive experience and attentiveness to the unique aspects of adult learners in the online environment
  • Develop effective decision-making skills and the ability to critically analyze business strategy and operations
  • Receive personalized career guidance every step of the way—with practical internship and research opportunities.

Nearly 90% of Lubin’s bachelor’s degree graduates are employed or continuing their education.

Pace University Career Services


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