17 September, 2024
With so many graduate business degree options, from the well-known Master of Business Administration (MBA) to specialized degrees like a master’s in management, it can be hard to decide which path is right for you. Some sources may lead you to believe that an MBA is best suited for someone …
28 August, 2024
It was hard to miss the 2023 Summer of Barbie. Through combined marketing and public relations (PR) efforts, the team succeeded in building anticipation for the movie. Some of the campaigns that the team worked on include over one hundred brand partnerships with companies like Airbnb, Xbox, and Pinkberry; nearly …
27 June, 2024
With more than 4.8 billion social media users globally—nearly 60% of the population—social media has become an important piece of digital marketing strategy. Over 90% of business leaders recognize that social media assists them in building brand loyalty, allows them to better understand their customers, improves public relations. In this …
14 June, 2024
Regardless of your position or industry, the ability to communicate effectively and efficiently is among the top skills companies seek in their employees.Employers need professionals who can clearly express their thoughts and ideas and communicate with coworkers, including giving compelling presentations and crafting well-written emails. In a LinkedIn report, 92% …
14 June, 2024
Would you send marketing emails about retirement home options to people who have just graduated college? Or run beer commercials during Saturday morning cartoons? Probably not, because the people who would see those emails and ads are not the audience for those products. Marketing research helps you target the best …
2 May, 2024
While an organization’s marketing efforts often take the form of TV, film, and print advertising, many forms of marketing are more subtle. In fact, the article you’re reading now is a form of marketing, since it aims to engage your interests and provide a benefit. The breadth of marketing types …
2 February, 2024
The prestigious MBA degree can lead to better jobs, more connections, and a higher salary. For this reason, the hype of an MBA comes from a very real place: many who obtain one find success in their chosen field. The outlook for graduates of current MBA programs continues to be …
3 October, 2023
The days of remaining at the same organization or job for the length of one’s career are long gone. In our contemporary work environment, professionals are much more likely to welcome new work, or even a complete career change. While there is not a lot of hard data on how …
8 September, 2023
Data scientists are in high demand everywhere you turn, with 35% growth in employment expected from 2022 to 2032—a rate much higher than the national average. Organizations across industries are increasingly understanding the importance of finding actionable insights from data and making strategic business decisions accordingly. In healthcare, the sheer …
27 July, 2023
Whether you are speaking to employees, clients, or future investors, it’s important to feel comfortable presenting in public. That said, it might not feel easy. According to the National Social Anxiety Center, 40% of the population experience glossophobia–or fear of speaking in public–and many more may experience a level of …