28 August, 2024
It was hard to miss the 2023 Summer of Barbie. Through combined marketing and public relations (PR) efforts, the team succeeded in building anticipation for the movie. Some of the campaigns that the team worked on include over one hundred brand partnerships with companies like Airbnb, Xbox, and Pinkberry; nearly …
27 June, 2024
With more than 4.8 billion social media users globally—nearly 60% of the population—social media has become an important piece of digital marketing strategy. Over 90% of business leaders recognize that social media assists them in building brand loyalty, allows them to better understand their customers, improves public relations. In this …
14 June, 2024
Regardless of your position or industry, the ability to communicate effectively and efficiently is among the top skills companies seek in their employees.Employers need professionals who can clearly express their thoughts and ideas and communicate with coworkers, including giving compelling presentations and crafting well-written emails. In a LinkedIn report, 92% …
2 May, 2024
While an organization’s marketing efforts often take the form of TV, film, and print advertising, many forms of marketing are more subtle. In fact, the article you’re reading now is a form of marketing, since it aims to engage your interests and provide a benefit. The breadth of marketing types …
27 July, 2023
Whether you are speaking to employees, clients, or future investors, it’s important to feel comfortable presenting in public. That said, it might not feel easy. According to the National Social Anxiety Center, 40% of the population experience glossophobia–or fear of speaking in public–and many more may experience a level of …
30 May, 2021
Public relations careers are all about sculpting the customer facing image of an organization, and the individuals that form PR teams are especially necessary in a world of constant connection and information. While PR careers are aimed toward an overall goal, the roles that help to make a brand’s or …
18 May, 2021
In an increasingly technological age, marketing professionals look to digital platforms to expand their current customer base and delve into new markets by utilizing the advantages of digital mass media. With access to an international, interconnected market, companies can reach a far greater number of prospects than ever before, and …