Online MA in Communications & Digital Media – Social Media and Public Relations Track
At a Glance
- Format: 100% online
- Total Courses: 9 (36 credits)
- Alumni Connections: Leaders at NBC Sports, HBO, and A+E Networks
Master strategic communication across digital platforms while developing expertise in public relations, corporate communications, and social media strategy to lead organizational communication in today’s connected world.
Learn More About Our Track
Social Media and Public Relations Track Overview
The online Social Media and Public Relations track is designed for communications professionals leading high-impact initiatives in digital-first organizations.
This track teaches you to develop integrated communication strategies, manage brand reputation, and engage audiences across traditional and new media channels. You’ll master the skills needed for corporate communications, media relations, and social media strategy.
Unlike a standalone master’s in social media communications, the Pace online Master of Arts in Communications and Digital Media situates digital strategy within the broader context of organizational communication across industries. This track offers strategic depth and practical application for students seeking a master’s in communication and public relations or expertise in public relations and corporate communications.
What You’ll Learn
Our program provides comprehensive training in advanced communication planning, digital engagement, and media relations. You’ll also benefit from foundational expertise in communications theory and organizational strategy in the core curriculum. Students gain skills in:
- Strategic communication planning and execution
- Corporate communications and internal communication
- Social media strategy and community management
- Public relations and media relations
- Multi-platform content creation
- Communications law and ethics
- Brand messaging and positioning
- Stakeholder engagement and relationship building
What Can You Do with a Social Media and PR Skillset?
Social Media and Public Relations track students build practical, career-relevant skills with versatile applications in private sector businesses, entertainment and talent agencies, nonprofits, and government organizations. According to Lightcast, common career paths include:
- Communications Manager: $115,500
- Public Relations Manager: $110,000
- Publicist: $64,500
- Media Relations Manager: $80,100
- Social Media Manager: $85,400
Why Pace University?
The Pace University MA in Communications and Digital Media combines strategic communications training with hands-on digital experience. Students benefit from:
- Real-world experience developing client-focused media relations plans, communication strategies, and social media campaigns
- Expert faculty with industry experience as PR specialists, journalists, and communications professionals
- Supportive alumni connections at A+E Networks, NBC Sports, HBO, and leading PR firms like Ketchum
- National recognition ranked in the top 9% of Best Schools for Communication Majors by Payscale
Frequently Asked Questions
Full-time students can complete the program in as little as 1.5 years.
Yes, some students choose to complete the degree part time while maintaining a full-time work schedule.
Our courses are offered in two modalities: some courses include regular Zoom meetings (either weekly or monthly), while others are fully asynchronous, meaning there are no scheduled meetings and you can complete coursework on your own time.
Students in the Social Media and Public Relations track study corporate communications, media law, multi-platform communication strategies, and social media management. The curriculum emphasizes strategic planning, content creation, stakeholder engagement, and reputation management across both traditional and digital channels, , so students leave as masters of public relations and corporate communications.
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To learn more about the online Master of Arts in Communications and Digital Media program, fill out the fields in this form to download a free brochure. If you have any questions at any time, please contact an enrollment specialist at (914) 758-1080.