10 March, 2025
Today’s professionals have a lot to consider when it comes to measuring success in their roles, departments, and organizations. As a global society, we have access to more data than ever before; and this has inspired businesses in nearly every industry to leverage that data to improve performance and make …
14 February, 2025
In today’s increasingly technologically driven world, security for businesses is no longer just a matter of securing physical premises. Data privacy and cybersecurity are critical matters that can have profound and far-reaching impacts. As such, organizations of all kinds must ensure that their digital systems are up to the latest …
3 February, 2025
While video game production used to be seen as a niche industry, it now offers a sprawling range of opportunities for aspiring programmers, developers and computer scientists. And with mobile devices becoming the primary source of internet traffic, mobile application development has become highly relevant to programmers and coders. This …
24 October, 2024
Is certification as beneficial to your career as people claim? When it comes to accounting, the answer is a resounding “yes.” Certified Public Accountants (CPAs) are in high demand and earn higher salaries—19.6% more than unlicensed accountants, according to the labor analytics provider Lightcast. In New York City, the average …
18 October, 2024
Artificial intelligence (AI) is making major changes to how we live and work. This advanced technology has the potential to accelerate, expand, and enhance operations and outcomes in all sectors of our economy, from agriculture to healthcare to video games. However, AI also gives experts cause for concern. While scenarios …
15 October, 2024
Many people see the university setting as the optimal place to work, but don’t know how to stand out or advance from entry-level positions into leadership roles. According to Lightcast, college administrators make an annual average of $102,372 per year, with the top 10 percent of earners making more than …
28 September, 2024
Continuous learning is no longer optional in a business landscape defined by constantly evolving technology and unprecedented digital transformation, social change, and global challenges. The World Economic Forum estimates that a third of the jobs around the world will be affected by this upheaval by the end of the decade, …
17 September, 2024
With so many graduate business degree options, from the well-known Master of Business Administration (MBA) to specialized degrees like a master’s in management, it can be hard to decide which path is right for you. Some sources may lead you to believe that an MBA is best suited for someone …
28 August, 2024
It was hard to miss the 2023 Summer of Barbie. Through combined marketing and public relations (PR) efforts, the team succeeded in building anticipation for the movie. Some of the campaigns that the team worked on include over one hundred brand partnerships with companies like Airbnb, Xbox, and Pinkberry; nearly …
27 June, 2024
With more than 4.8 billion social media users globally—nearly 60% of the population—social media has become an important piece of digital marketing strategy. Over 90% of business leaders recognize that social media assists them in building brand loyalty, allows them to better understand their customers, improves public relations. In this …