24 October, 2024
Is certification as beneficial to your career as people claim? When it comes to accounting, the answer is a resounding “yes.” Certified Public Accountants (CPAs) are in high demand and earn higher salaries—19.6% more than unlicensed accountants—according to the labor analytics provider Lightcast. In New York City, the average public …
18 October, 2024
Artificial intelligence (AI) is making major changes to how we live and work. This advanced technology has the potential to accelerate, expand, and enhance operations and outcomes in all sectors of our economy, from agriculture to healthcare to video games. However, AI also gives experts cause for concern. While scenarios …
15 October, 2024
Many people see the university setting as the optimal place to work, but don’t know how to stand out or advance from entry-level positions into leadership roles. According to Lightcast, college administrators make an annual average of $102,372 per year, with the top 10 percent of earners making more than …
28 September, 2024
Continuous learning is no longer optional in a business landscape defined by constantly evolving technology and unprecedented digital transformation, social change, and global challenges. The World Economic Forum estimates that a third of the jobs around the world will be affected by this upheaval by the end of the decade, …
17 September, 2024
With so many graduate business degree options, from the well-known Master of Business Administration (MBA) to specialized degrees like a master’s in management, it can be hard to decide which path is right for you. Some sources may lead you to believe that an MBA is best suited for someone …
28 August, 2024
It was hard to miss the 2023 Summer of Barbie. Through combined marketing and public relations (PR) efforts, the team succeeded in building anticipation for the movie. Some of the campaigns that the team worked on include over one hundred brand partnerships with companies like Airbnb, Xbox, and Pinkberry; nearly …
27 June, 2024
With more than 4.8 billion social media users globally—nearly 60% of the population—social media has become an important piece of digital marketing strategy. Over 90% of business leaders recognize that social media assists them in building brand loyalty, allows them to better understand their customers, improves public relations. In this …
14 June, 2024
Regardless of your position or industry, the ability to communicate effectively and efficiently is among the top skills companies seek in their employees.Employers need professionals who can clearly express their thoughts and ideas and communicate with coworkers, including giving compelling presentations and crafting well-written emails. In a LinkedIn report, 92% …
14 June, 2024
Would you send marketing emails about retirement home options to people who have just graduated college? Or run beer commercials during Saturday morning cartoons? Probably not, because the people who would see those emails and ads are not the audience for those products. Marketing research helps you target the best …
2 May, 2024
While an organization’s marketing efforts often take the form of TV, film, and print advertising, many forms of marketing are more subtle. In fact, the article you’re reading now is a form of marketing, since it aims to engage your interests and provide a benefit. The breadth of marketing types …