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Emily Kitka
Online MBA Program
Curriculum
The MBA requires the completion of 10 required courses. Students who pursue the Business concentration will complete 3 Lubin 600-level electives (39 credit hours), and those who choose the Corporate Finance or Marketing Management concentration will pick 3 electives from select options. Additional elective courses will be offered in future semesters. Students can work with their advisor to determine the most appropriate electives for their course of study. Below are the courses and their descriptions.Course Descriptions
Required
This course introduces students to economic concepts relevant to managerial decisions and the global economic environment in which firms operate. Key topics include demand and supply, elasticity, marginal analysis, market structures, economic growth and productivity, income determination, fiscal and monetary policy, and international trade and monetary systems. Students will acquire skill in applying economic concepts to complex business situations, learn to analyze economic policy issues and how these issues influence firm decision-making, and enhance their ability to analyze and communicate complex economic data.
This course provides a graduate-level overview of financial accounting principles. Accounting is the language of business. Companies communicate their performance to investors, creditors, and government agencies using information generated by accounting systems.
Gain a complete understanding of how marketing integrates within the business environment including small businesses and large enterprises. Examine the marketing function from idea generation of a product/service enhancement or new product development to defining its place in the consumer or business market. Learn what market research tools and techniques to use to identify challenges in positioning products and creating advertising and promotion strategies that help the marketer position for success. Learn what it takes to successfully manage a marketing operation including the decisions regarding product, pricing, promotion, distribution, and customer relationship marketing decisions.
This course introduces students to the financial system and presents fundamental financial concepts, such as the time value of money, the relationship between risk and return, security valuation, and the financing of firms. Students will learn how the governance of corporations affects their operation and what managers and security-holders need to do to create value for themselves and for their organizations. They will be able to manipulate valuation formulas, interpret a firm’s financial statements, and understand the basics of how to best raise funds to finance different kinds of projects and companies.
This course covers statistical and business analytics tools useful for making effective managerial decisions in a disorganized and uncertain environment in all functional areas of business. Students learn the essential statistical topics of description, probability, inference and regression, and how to apply them using Microsoft Excel. They learn how to choose appropriate statistical methods in realistic business contexts and how to interpret and effectively communicate results. Students also learn how to use data visualization tools, pivot tables and charts, data tables, linear programming models, and Monte Carlo simulation.
This course delves into design, management, and improvement of the operations function for ongoing products and services, and all of the coordinated activities required to ensure the success of a project. Students learn from lectures, case studies, and experiential exercises on how to develop operations strategy, improve process flows, manage capacity and congestion, improve quality, and manage the global supply chain. Students also learn how to plan, organize, schedule, and monitor project implementation. Topics include forecasting, process flow analysis, inventory control, quality control, supply chains, project planning, and project scheduling using PERT/CPM.
Students are taught to understand the complex process of matching employees to tasks and initiatives, managing talent, leading and motivating individuals and the workforce, understanding culture and its impacts, and establishing productive relationships with those with whom the manager has no formal authority such as peers and those senior to them. From the leadership perspective, it is about getting things done while maintaining employee satisfaction, morale, and productivity, and knowing when to make decisions on one’s own and when to involve staff. From the organizational perspective, it provides theories and research that will help a manager understand why employees do what they do, including the why of individual, group, and organizational reactions to initiatives and change, and how to manage these dynamic processes.
This course explores the impact of cutting-edge technologies on organizations. Technology innovations such as Blockchain, biotechnology, artificial intelligence, and automation continue to disrupt the business landscape in industries from financial services to fashion. These technologies are changing operations, management, and supply chain management. In order to become an effective manager and leader in this turbulent environment, it is important to understand these new technologies and the innovation process to better manage organizations in industries facing disruption.
In this course, you will learn about global business, ethics, social responsibility, and legal systems. Business in the global environment is comprised of many factors: the parts played by governments, international institutions, regulations, world monetary and trade systems, global ethics, social responsibility, cultural diversity, differences in opportunities, environmental concerns, economic development, technology, economy, and education among others. The course discusses the conflicts among corporate beneficiaries and socially responsible corporate responses.
This course explores the role of managers in making the strategic decisions of organizations. Managers determining and achieving objectives and formulating and implementing corporate and business strategy in a global environment. Provides comprehensive frameworks for identifying, evaluating, and recommending how a firm structures its relationship to its environment to create value and achieve performance. Recognizes that successful managers not only determine what organizations should do but also focus on and motivate behavior for doing it. Integrates the knowledge, skills, and attitudes acquired in other courses and in prior experience to develop practical general management policies. This capstone course includes a significant project or paper.
Electives
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Choose 3 electives
Choose 3 electives
Introduces selected advanced topics in financial management. Topics include: investment and financial decisions in perfect markets under certainty and uncertainty, single- and multi-period valuation models, implications of imperfect capital markets, capital asset pricing model, applications of portfolio theory.
Surveys the financial environment, goals, and problems of the multinational corporation. Analyzes the financial opportunities and risks resulting from business operations in differing political, economic, and monetary systems. Topics include: balance of payments accounting and analysis techniques, the evolution of the international monetary system with special emphasis on current issues, foreign exchange rate determination and forecasting, foreign exchange risk and exposure management techniques, environmental risk management. Covers special topics in international finance such as working capital management strategies, capital budgeting, cost of capital, and optimal financial structure.
This course uses an integrated framework to explore the implications of financial decisions such as working capital management, capital structure, and financial risk management for non-financial business decisions. Tools such as the Porter model, Dupont Analysis, and game theory are used to show how finance theory can be used to craft strategy in operational domains such as marketing, human resource management, supply chain management, and competitive positioning.
This course introduces students to the field of behavioral finance and economics. It will discuss behavioral aspects of the decision making of professional investors, traders, strategy consultants, as well as senior managers in the corporate world, NGOs, and academia. The course will emphasize behavioral biases and their impact on decision making. In addition, the course will explore how behavioral theories could explain market anomalies, such as excess volatility.
Introduces the American legal system with particular emphasis on the relationship of law to business, including the development of law, the judicial system, contracts, agency, negotiable instruments, partnerships, corporations, and government trade and labor regulation.
Focuses on the development and maintenance of effective personnel policy in the modern organization. Topics include methods and techniques of job analysis, manpower planning, recruiting and selection, training and development, compensation, performance appraisal, and legal guidelines and compliance requirements. Stresses application of personnel management to achieving overall organizational goals.
Explains how to apply concepts and techniques from the behavioral sciences (psychology, sociology, anthropology, economics, and marketing research) to marketing management. Case studies are used to develop application skills.
Examines the use of research as a tool for decision-making. Topics include: defining information needs, value of information, scientific method, exploratory research, questionnaire construction, sample design, field work, editing, tabulation, report writing, and presentation.
Examines how to develop and market new products and services. Students learn all aspects of this important activity. Case studies are used extensively. Students create complete programs for new products or services.
Explains the responsibilities of the product (brand) manager with a focus on planning. Covers control systems, problems encountered during execution of plans, and contingency plans. Students are required to prepare workable marketing plans.
Rapid changes in communications technology and the globalization of markets have changed the way marketers plan and manage innovation. Communities of customers now play a much larger role in shaping innovation strategy and execution. Reflecting recent changes in how consumers interact with companies, this course focuses on topics such as engaging customers through the innovative use of technology, understanding consumers’ group interactions that may affect their decision making processes as well as their perceptions of the value of products, services, and brands. Special emphasis is placed on the dynamic methods of interaction with customers that optimize product development, distribution and alternative selling methods. This course integrates quantitative analyses, case studies, and/or team projects to show how theory can be applied in real time problem-solving within a fiercely competitive marketplace.
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